WHITE CLAW

During the first year of the pandemic, I started feeling a bit rusty, creatively speaking, so I decided to take a course at Adhouse NYC during Summer 2021.

This is a piece I created while taking the class.

The assignment: Create a campaign that plays off White Claw’s current tagline “Made Pure.”

Being that I find the “Made Pure” tagline, well, creepy, I tweaked it a little and created a campaign around the concept of "purity”