MUGGERS COFFEE HOUSE
THE CHALLENGE: Create a free, in-agency coffee shop from scratch. We were to conceptualize, name, and position the brand in a way that would appeal to coworkers and visiting clients, enticing them to skip the line at Starbucks in favor of a cup of coffee in (and on the) house.
SOLUTION: We gave the shop a modern, but playful feel. To promote the grand opening to employees, new, swipe-able ID badges (“mugshots”) were issued.
Every time employees get coffee, they are able to swipe their ID card, which logs their patronage in the system. After ten swipes, they’re able to get a free baked good.
Baked goods are brought into the coffee shop through partnerships with area bakeries in an effort to acknowledge and promote small businesses in the community.
Copy/Concepting: Jessica Brophy
Art Direction/ Logo design: JoAnn Wang