KEDS

Established in 1916, Keds became the first shoe company to mass produce and market sneakers. For the last 102 years of business, the company has put feet first, creating fashionable shoes for everyday wear without sacrificing comfort.

OOH STUNT

At one point in time, even cigarettes were considered fashionable. While they’ve since gone out of style, high heels have yet to follow suit.

What if we gave high heels the same warning labels we give other dangerous products? In Bloomingdales, Nordstroms, and Marshalls across Manhattan, we’ll surreptitiously attach labels to shoe boxes of sky high heels, giving customers a glimpse into the health effects these shoes may cause