EVO HAIR CARE
YOUR NEW MANE SQUEEZE
EVO hair care is an Australian line of high quality, easy to use products for both the amateur and the professional. The products can tame, tease, protect and perfect your “do” but most importantly, they make you feel more confident to stand out.
Concept: Print ads will position EVO as a company with products that hold up without holding you back.
Instagram ads however, will be targeting followers- people who already love the line enough to follow on social media, but may not necessarily know about all the individual products. These ads will highlight specific products and their benefits, while keeping with the underlying message that these will become your new favorites, aka “your new mane squeeze”